Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
081B3A
RGB
8, 27, 58
HSL
217, 76%, 13%
HSB
217, 86%, 23%
CMYK
86, 53, 0, 77
LAB
10, 3, -23
LCH
10, 23, 277
OKLCH
0.23, 0.07, 260
XYZ
1, 1, 4
LUV
10, -4, -17
HWB
217, 3%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.