Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
081F36
RGB
8, 31, 54
HSL
210, 74%, 12%
HSB
210, 85%, 21%
CMYK
85, 43, 0, 79
LAB
11, -2, -18
LCH
11, 18, 264
OKLCH
0.23, 0.05, 251
XYZ
1, 1, 4
LUV
11, -6, -14
HWB
210, 3%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.