Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
082437
RGB
8, 36, 55
HSL
204, 75%, 12%
HSB
204, 85%, 22%
CMYK
85, 35, 0, 78
LAB
13, -5, -16
LCH
13, 16, 253
OKLCH
0.25, 0.05, 242
XYZ
1, 2, 4
LUV
13, -7, -13
HWB
204, 3%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.