Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
082648
RGB
8, 38, 72
HSL
212, 80%, 16%
HSB
212, 89%, 28%
CMYK
89, 47, 0, 72
LAB
15, 0, -25
LCH
15, 25, 271
OKLCH
0.27, 0.07, 254
XYZ
2, 2, 6
LUV
15, -8, -23
HWB
212, 3%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.