Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
082656
RGB
8, 38, 86
HSL
217, 83%, 18%
HSB
217, 91%, 34%
CMYK
91, 56, 0, 66
LAB
16, 6, -33
LCH
16, 33, 280
OKLCH
0.28, 0.09, 260
XYZ
2, 2, 9
LUV
16, -7, -32
HWB
217, 3%, 66%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.