Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
082D4E
RGB
8, 45, 78
HSL
208, 81%, 17%
HSB
208, 90%, 31%
CMYK
90, 42, 0, 69
LAB
17, -2, -24
LCH
17, 24, 265
OKLCH
0.29, 0.07, 250
XYZ
2, 2, 8
LUV
17, -10, -25
HWB
208, 3%, 69%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.