Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
083043
RGB
8, 48, 67
HSL
199, 79%, 15%
HSB
199, 88%, 26%
CMYK
88, 28, 0, 74
LAB
18, -8, -16
LCH
18, 18, 244
OKLCH
0.29, 0.05, 234
XYZ
2, 3, 6
LUV
18, -11, -16
HWB
199, 3%, 74%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.