Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08305C
RGB
8, 48, 92
HSL
211, 84%, 20%
HSB
211, 91%, 36%
CMYK
91, 48, 0, 64
LAB
19, 1, -31
LCH
19, 31, 272
OKLCH
0.31, 0.09, 254
XYZ
3, 3, 11
LUV
19, -10, -33
HWB
211, 3%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.