Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
083153
RGB
8, 49, 83
HSL
207, 82%, 18%
HSB
207, 90%, 33%
CMYK
90, 41, 0, 67
LAB
19, -3, -25
LCH
19, 25, 263
OKLCH
0.31, 0.08, 249
XYZ
3, 3, 9
LUV
19, -11, -27
HWB
207, 3%, 67%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.