Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08333B
RGB
8, 51, 59
HSL
189, 76%, 13%
HSB
189, 86%, 23%
CMYK
86, 14, 0, 77
LAB
19, -12, -9
LCH
19, 16, 217
OKLCH
0.30, 0.05, 213
XYZ
2, 3, 5
LUV
19, -13, -8
HWB
189, 3%, 77%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.