Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08367B
RGB
8, 54, 123
HSL
216, 88%, 26%
HSB
216, 93%, 48%
CMYK
93, 56, 0, 52
LAB
23, 9, -44
LCH
23, 45, 281
OKLCH
0.35, 0.13, 259
XYZ
5, 4, 19
LUV
23, -11, -52
HWB
216, 3%, 52%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.