Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08374A
RGB
8, 55, 74
HSL
197, 80%, 16%
HSB
197, 89%, 29%
CMYK
89, 26, 0, 71
LAB
21, -10, -16
LCH
21, 19, 239
OKLCH
0.32, 0.06, 231
XYZ
3, 3, 7
LUV
21, -13, -17
HWB
197, 3%, 71%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.