Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
083948
RGB
8, 57, 72
HSL
194, 80%, 16%
HSB
194, 89%, 28%
CMYK
89, 21, 0, 72
LAB
22, -12, -14
LCH
22, 18, 231
OKLCH
0.32, 0.06, 224
XYZ
3, 3, 7
LUV
22, -14, -14
HWB
194, 3%, 72%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.