Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08396E
RGB
8, 57, 110
HSL
211, 86%, 23%
HSB
211, 93%, 43%
CMYK
93, 48, 0, 57
LAB
23, 2, -36
LCH
23, 36, 273
OKLCH
0.35, 0.10, 255
XYZ
4, 4, 15
LUV
23, -13, -42
HWB
211, 3%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.