Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
083D48
RGB
8, 61, 72
HSL
190, 80%, 16%
HSB
190, 89%, 28%
CMYK
89, 15, 0, 72
LAB
23, -14, -12
LCH
23, 18, 221
OKLCH
0.33, 0.05, 216
XYZ
3, 4, 7
LUV
23, -16, -12
HWB
190, 3%, 72%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.