Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
083F80
RGB
8, 63, 128
HSL
213, 88%, 27%
HSB
213, 94%, 50%
CMYK
94, 51, 0, 50
LAB
27, 5, -42
LCH
27, 42, 276
OKLCH
0.38, 0.12, 256
XYZ
6, 5, 21
LUV
27, -14, -52
HWB
213, 3%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.