Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
084665
RGB
8, 70, 101
HSL
200, 85%, 21%
HSB
200, 92%, 40%
CMYK
92, 31, 0, 60
LAB
27, -9, -24
LCH
27, 26, 249
OKLCH
0.37, 0.08, 238
XYZ
5, 5, 13
LUV
27, -17, -29
HWB
200, 3%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.