Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
084C53
RGB
8, 76, 83
HSL
186, 82%, 18%
HSB
186, 90%, 33%
CMYK
90, 8, 0, 67
LAB
29, -18, -10
LCH
29, 21, 209
OKLCH
0.38, 0.06, 206
XYZ
4, 6, 9
LUV
29, -21, -10
HWB
186, 3%, 67%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.