Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
085663
RGB
8, 86, 99
HSL
189, 85%, 21%
HSB
189, 92%, 39%
CMYK
92, 13, 0, 61
LAB
33, -19, -14
LCH
33, 23, 217
OKLCH
0.42, 0.07, 213
XYZ
6, 8, 13
LUV
33, -23, -16
HWB
189, 3%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.