Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
085680
RGB
8, 86, 128
HSL
201, 88%, 27%
HSB
201, 94%, 50%
CMYK
94, 33, 0, 50
LAB
34, -9, -30
LCH
34, 32, 253
OKLCH
0.43, 0.10, 241
XYZ
7, 8, 22
LUV
34, -21, -39
HWB
201, 3%, 50%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.