Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08579A
RGB
8, 87, 154
HSL
208, 90%, 32%
HSB
208, 95%, 60%
CMYK
95, 44, 0, 40
LAB
36, -1, -43
LCH
36, 43, 269
OKLCH
0.45, 0.13, 251
XYZ
9, 9, 32
LUV
36, -20, -59
HWB
208, 3%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.