Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
085BCD
RGB
8, 91, 205
HSL
215, 92%, 42%
HSB
215, 96%, 80%
CMYK
96, 56, 0, 20
LAB
40, 14, -66
LCH
40, 68, 282
OKLCH
0.50, 0.19, 259
XYZ
15, 12, 59
LUV
40, -20, -93
HWB
215, 3%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.