Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
086369
RGB
8, 99, 105
HSL
184, 86%, 22%
HSB
184, 92%, 41%
CMYK
92, 6, 0, 59
LAB
38, -23, -11
LCH
38, 25, 205
OKLCH
0.46, 0.08, 202
XYZ
7, 10, 15
LUV
38, -28, -11
HWB
184, 3%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.