Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
086DB3
RGB
8, 109, 179
HSL
205, 91%, 37%
HSB
205, 96%, 70%
CMYK
96, 39, 0, 30
LAB
44, -5, -45
LCH
44, 45, 263
OKLCH
0.52, 0.14, 248
XYZ
14, 14, 45
LUV
44, -26, -65
HWB
205, 3%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.