Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0870A3
RGB
8, 112, 163
HSL
200, 91%, 34%
HSB
200, 95%, 64%
CMYK
95, 31, 0, 36
LAB
44, -12, -35
LCH
44, 38, 251
OKLCH
0.52, 0.11, 239
XYZ
13, 14, 37
LUV
44, -28, -50
HWB
200, 3%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.