Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0878F0
RGB
8, 120, 240
HSL
211, 94%, 49%
HSB
211, 97%, 94%
CMYK
97, 50, 0, 6
LAB
50, 9, -69
LCH
50, 70, 277
OKLCH
0.59, 0.20, 256
XYZ
23, 20, 85
LUV
50, -27, -104
HWB
211, 3%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.