Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
087BB9
RGB
8, 123, 185
HSL
201, 92%, 38%
HSB
201, 96%, 73%
CMYK
96, 34, 0, 27
LAB
49, -11, -41
LCH
49, 43, 255
OKLCH
0.56, 0.13, 242
XYZ
16, 18, 48
LUV
49, -31, -60
HWB
201, 3%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.