Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
087BE2
RGB
8, 123, 226
HSL
208, 93%, 46%
HSB
208, 96%, 89%
CMYK
96, 46, 0, 11
LAB
51, 2, -61
LCH
51, 61, 272
OKLCH
0.58, 0.18, 253
XYZ
21, 20, 75
LUV
51, -28, -92
HWB
208, 3%, 11%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.