Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0885CB
RGB
8, 133, 203
HSL
202, 92%, 41%
HSB
202, 96%, 80%
CMYK
96, 34, 0, 20
LAB
52, -11, -45
LCH
52, 47, 257
OKLCH
0.59, 0.14, 243
XYZ
19, 21, 60
LUV
52, -33, -67
HWB
202, 3%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.