Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0887E9
RGB
8, 135, 233
HSL
206, 93%, 47%
HSB
206, 97%, 91%
CMYK
97, 42, 0, 9
LAB
54, -2, -59
LCH
54, 59, 268
OKLCH
0.62, 0.18, 251
XYZ
23, 23, 80
LUV
54, -32, -90
HWB
206, 3%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.