Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0889D0
RGB
8, 137, 208
HSL
201, 93%, 42%
HSB
201, 96%, 82%
CMYK
96, 34, 0, 18
LAB
54, -11, -46
LCH
54, 47, 256
OKLCH
0.61, 0.14, 243
XYZ
20, 22, 63
LUV
54, -34, -69
HWB
201, 3%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.