Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0889E0
RGB
8, 137, 224
HSL
204, 93%, 45%
HSB
204, 96%, 88%
CMYK
96, 39, 0, 12
LAB
55, -6, -54
LCH
55, 54, 263
OKLCH
0.61, 0.16, 248
XYZ
22, 23, 74
LUV
55, -33, -81
HWB
204, 3%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.