Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
088ABD
RGB
8, 138, 189
HSL
197, 92%, 39%
HSB
197, 96%, 74%
CMYK
96, 27, 0, 26
LAB
53, -18, -36
LCH
53, 40, 244
OKLCH
0.60, 0.12, 234
XYZ
18, 22, 51
LUV
53, -35, -52
HWB
197, 3%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.