Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
088BC4
RGB
8, 139, 196
HSL
198, 92%, 40%
HSB
198, 96%, 77%
CMYK
96, 29, 0, 23
LAB
54, -16, -39
LCH
54, 42, 248
OKLCH
0.60, 0.13, 237
XYZ
19, 22, 56
LUV
54, -35, -57
HWB
198, 3%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.