Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
088CE5
RGB
8, 140, 229
HSL
204, 93%, 46%
HSB
204, 97%, 90%
CMYK
97, 39, 0, 10
LAB
56, -6, -55
LCH
56, 55, 264
OKLCH
0.62, 0.17, 248
XYZ
24, 24, 78
LUV
56, -34, -83
HWB
204, 3%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.