Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
088DD7
RGB
8, 141, 215
HSL
201, 93%, 44%
HSB
201, 96%, 84%
CMYK
96, 34, 0, 16
LAB
55, -11, -47
LCH
55, 49, 257
OKLCH
0.62, 0.15, 243
XYZ
22, 24, 68
LUV
55, -35, -71
HWB
201, 3%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.