Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
088FD8
RGB
8, 143, 216
HSL
201, 93%, 44%
HSB
201, 96%, 85%
CMYK
96, 34, 0, 15
LAB
56, -12, -47
LCH
56, 48, 256
OKLCH
0.62, 0.15, 243
XYZ
22, 25, 69
LUV
56, -35, -71
HWB
201, 3%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.