Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0898E7
RGB
8, 152, 231
HSL
201, 93%, 47%
HSB
201, 97%, 91%
CMYK
97, 34, 0, 9
LAB
59, -12, -50
LCH
59, 51, 257
OKLCH
0.65, 0.16, 243
XYZ
26, 28, 80
LUV
59, -37, -76
HWB
201, 3%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.