Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
089CD0
RGB
8, 156, 208
HSL
196, 93%, 42%
HSB
196, 96%, 82%
CMYK
96, 25, 0, 18
LAB
60, -21, -37
LCH
60, 42, 241
OKLCH
0.65, 0.13, 231
XYZ
23, 28, 64
LUV
60, -40, -54
HWB
196, 3%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.