Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08A7EE
RGB
8, 167, 238
HSL
199, 93%, 48%
HSB
199, 97%, 93%
CMYK
97, 30, 0, 7
LAB
64, -17, -46
LCH
64, 50, 250
OKLCH
0.69, 0.15, 238
XYZ
29, 34, 86
LUV
64, -42, -71
HWB
199, 3%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.