Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08A8DD
RGB
8, 168, 221
HSL
195, 93%, 45%
HSB
195, 96%, 87%
CMYK
96, 24, 0, 13
LAB
64, -23, -38
LCH
64, 44, 239
OKLCH
0.69, 0.14, 230
XYZ
27, 33, 73
LUV
64, -43, -56
HWB
195, 3%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.