Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08ACE3
RGB
8, 172, 227
HSL
195, 93%, 46%
HSB
195, 96%, 89%
CMYK
96, 24, 0, 11
LAB
65, -23, -39
LCH
65, 45, 239
OKLCH
0.70, 0.14, 230
XYZ
29, 35, 78
LUV
65, -44, -58
HWB
195, 3%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.