Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08B2E5
RGB
8, 178, 229
HSL
194, 93%, 46%
HSB
194, 97%, 90%
CMYK
97, 22, 0, 10
LAB
67, -25, -37
LCH
67, 45, 236
OKLCH
0.71, 0.14, 228
XYZ
30, 38, 80
LUV
67, -46, -55
HWB
194, 3%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.