Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08B2F2
RGB
8, 178, 242
HSL
196, 94%, 49%
HSB
196, 97%, 95%
CMYK
97, 26, 0, 5
LAB
68, -21, -43
LCH
68, 48, 244
OKLCH
0.72, 0.15, 234
XYZ
32, 38, 90
LUV
68, -45, -66
HWB
196, 3%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.