Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
08B4E3
RGB
8, 180, 227
HSL
193, 93%, 46%
HSB
193, 96%, 89%
CMYK
96, 21, 0, 11
LAB
68, -27, -35
LCH
68, 44, 233
OKLCH
0.72, 0.14, 225
XYZ
30, 38, 78
LUV
68, -47, -51
HWB
193, 3%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.