Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
09010D
RGB
9, 1, 13
HSL
280, 86%, 3%
HSB
280, 92%, 5%
CMYK
31, 92, 0, 95
LAB
1, 3, -4
LCH
1, 5, 312
OKLCH
0.11, 0.04, 318
XYZ
0, 0, 0
LUV
1, 1, -2
HWB
280, 0%, 95%
Pantone
Black C
Harmonies
Shades & tints
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