Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
091B2F
RGB
9, 27, 47
HSL
212, 68%, 11%
HSB
212, 81%, 18%
CMYK
81, 43, 0, 82
LAB
9, -1, -16
LCH
9, 16, 265
OKLCH
0.22, 0.05, 253
XYZ
1, 1, 3
LUV
9, -4, -11
HWB
212, 4%, 82%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.