Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
091B35
RGB
9, 27, 53
HSL
215, 71%, 12%
HSB
215, 83%, 21%
CMYK
83, 49, 0, 79
LAB
10, 1, -20
LCH
10, 20, 273
OKLCH
0.22, 0.06, 258
XYZ
1, 1, 4
LUV
10, -4, -15
HWB
215, 4%, 79%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.