Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09243A
RGB
9, 36, 58
HSL
207, 73%, 13%
HSB
207, 84%, 23%
CMYK
84, 38, 0, 77
LAB
13, -3, -17
LCH
13, 18, 259
OKLCH
0.25, 0.05, 247
XYZ
2, 2, 4
LUV
13, -7, -15
HWB
207, 4%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.