Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
09244C
RGB
9, 36, 76
HSL
216, 79%, 17%
HSB
216, 88%, 30%
CMYK
88, 53, 0, 70
LAB
14, 3, -28
LCH
14, 28, 277
OKLCH
0.27, 0.08, 259
XYZ
2, 2, 7
LUV
14, -7, -26
HWB
216, 4%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.